Flogas Gaslight

Gaslight is a new product offered by Flogas, which is aimed primarily at the leisure market, offering a lighter and easier to use alternative to metal cylinders. The product was to be separate from the main Flogas website, and users would instead be driven to the new WordPress website. At the start of this project, I was provided with a set of brand guidelines and assets which consisted of the bird, bubbles and gradient colour to be used in the design. From this I began paper wireframing, focusing on how best to communicate the USP’s and on the journey, before refining the design in Sketch. I was responsible for creating all the designs, and working directly with the development team to direct how the interaction and parallax effects should work for users. Alongside the inclusion of parallax was an interactive Gaslight bottle which highlighted the individual USP’s on hover, breaking them down into bite-sized content with strong CTA’s pushing users through to the product detail page.