ROOTS Magazine was a project which came into fruition as part of my final major project in my final year at university and was based on a new contemporary and creatively focused Beauty and Culture magazine aimed at addressing subjects which I felt many mainstream media outlets failed to – when it comes to diversity within beauty.
I noticed that even though the beauty industry were taking up a larger threshold amoungst fashion anddramatically increasing on their revenue through many brands both cosmetic and editorial branching out – Multicultural beauty and topics featured within the media often still excluded their WOC readers and consumers. ‘White-washed’ media has dominated the industry for a very long time, flooding its pages and campaigns with beauty ideals which don't properly represent all types of women. ROOTS is different in that it's aim was to bring clue’d-up individuals from diverse backgrounds closer to the ever-changing and fast progressing world of hair & makeup from a cultural angle which looks beneath the vainty of beauty.
