Rotbort brand / Analytics / Guidbook / AON content
A luxury brand of unique hats and jewelry from Bali.
We closed the client's annual objectives in 1.5 months:
- increased sales by 30%.
- Increased the growth of unique audiences by 20%.
- Increased ER to 1,3%.
Tasks:
- Audit of social networks
- Building brand development in social channels
- Creating a guidebook
- Hiring the social marketing team
- Re-start of the brand's social marketing
- Tracking metrics and adjustments
My team was inspired by the creator of the brand. The unique design and philosophy energized a powerful launch.
First, a social media audit was conducted. We analyzed the networks and understood unique points and problem areas. Next, steps were lined up for brand development. We provided a SWOT analysis and the formation of brand development steps in social channels.
Next, the team formed a social media guidebook to convey information correctly and quickly to the consumer.
We also defined the tone of voice of communication in social media and unique visual language (based on current media trends and competitor analysis).
Then we conducted a complete preparation of the brand for a start in social media:
- Formed a creative concept in social media
- created templates for creative formats
- categories for each relevant network
- produced native content
We tracked all creatives by metrics and adjusted them. This project was an exciting and aesthetic expression for us.
Project Tags
Companies
https://www.behance.net/KKitkin
- Marketing & PR