I am a creative designer and content creator with more than 5 years of experience in digital marketing. I specialise in creative direction, beauty&fashion digital representation, branding development for social media accounts and advertising campaigns.
Now I actively practice studio photography and commercial retouching.
Let's stay in touch
Projects
- Social media audit / Guidbook / AON contentDevelopment marketing & strategy plan for Rotbort cyberpunk headwear and jewelry brand based on Bali. I was happy to participate in an ambitious project as part of a marketing strategy. http://www.rotbort.com/ Team closed the client's annual objectives in 1.5 months: - increased sales by 30%. - Increased the growth of unique audiences by 20%. - Increased ER to 1,3%.
- Social media content retouchingFrom 2018 to 2021 I was engaged in the development of content in the social network for the beauty brands of Loreal paris (an account in Russia). These were both design compositions that I assembled from scratch in the style of the brand, and post-production of photographic footage. The case of Garnier's work https://www.behance.net/gallery/141766983/GARNIER-SMM More works here https://www.behance.net/viO-LALA P.S. There were also many advertising campaigns In my experience for which I create
Work history
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Creative designer / RetoucherAs freelancer
RussiaFreelance
- developing and updating the visual language of brand accounts on social networks, as well as IMC advertising campaigns
- content creation
- development of commercial graphics and key visuals
- 2d graphics in the technique of complex collage
- 2d motion animation for marketing materials and special projects
- development of creative concepts and identity for special projects and in general for different formats and media
- template design and layout of presentation design
- development of photo shoot concept
- commercial retouching, studio photography
- Illustration with natural materials and in digital
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Graphic DesignerJAMI
- RussiaFull Time
- developing visual language and tone of vision of brand accounts on social networks, as well as IMC advertising campaigns
- development of commercial graphics and key visuals
- 2d graphics in the technique of complex collage
- 2d motion animation for marketing materials and special projects
- development of creative concepts and identity for special projects and in general for different formats and media
- development of photo shoot concept and briefs
- web design
- mentoring
One of the standout projectst:
Live broadcast of the TV show "Makeup Artists" in the accounts of the main partner of the show - L'Oreal Paris
Essence of the project: creation of unique stylistics for the elements of live broadcast within the branding of the show and beauty brand partner
Result: developed a unique hybrid style of animated blocks for live broadcast based on the style of the global brand L'Oreal Paris and the show "Makeup Artists", prepared the final files for further use on the sites of broadcast, prepared layouts for printing for offline attributes with adapted design (for example, a wheel for a quiz).
Skills
- 2D Design
- Digital Collage
- Digital art
- Advertising Retouching
- Artworking Retouching
- Photo Retouching
- Digital Illustration
- Art Drawing
- Content Creator