Social media audit / Guidbook / AON content
Development marketing & strategy plan for Rotbort cyberpunk headwear and jewelry brand based on Bali. I was happy to participate in an ambitious project as part of a marketing strategy. http://www.rotbort.com/ Team closed the client's annual objectives in 1.5 months: - increased sales by 30%. - Increased the growth of unique audiences by 20%. - Increased ER to 1,3%.
The case of the project for your attention
Tasks:
● Audit of social networks
● Building brand development in social channels
● Creating a guidebook
● Hiring the social marketing team
● Re-start of the brand's social marketing
● Tracking metrics and adjustments
Analitics part
The team was inspired by the creator of the brand. The unique design and philosophy energized a powerful launch.
First, a social media audit was conducted. We analyzed the networks and understood unique
points and problem areas. Next, steps were lined up for brand development. We provided a SWOT analysis and the formation of brand development steps in social channels.
Guidebook part
Next, the team formed a social media guidebook to convey information correctly and quickly to the consumer. We also defined the tone of voice of communication in social media and unique visual language (based on current media trends and competitor analysis).
More details about creation guidebook by link
The great team made beautiful and profitable fashion brand content.
Thank to group head of team Kate for the invitation to collaborate.
Project Tags
Companies
https://www.behance.net/KKitkin
- Marketing & PR