Rowse Wonderhive - 2019 Campaign

  • Georgia Wood

By showcasing Rowse’s Hives for Lives scheme, which works to protect the UK’s declining bee population, we built brand affinity and loyalty to ensure Rowse would be front of people’s minds when next buying honey. We opened people’s eyes to the natural world of honey with an immersive experience that took people on a journey from pollen to plate. Touchpoints included a wild meadow, recipe inspiration and a pledge area. 270,000 samples. 333% increase in frequency of purchase amongst occasional honey eaters. 25% purchase conversion.