ROY Kombucha

  • Vura Applied Design

ROY is a kombucha brewery based in Berlin. They approached Maji with a request to develop their branding and to design their packaging lineup for their various flavours. The main approach comes the from kombucha itself which is a sparkling fermented refreshing tea. Drink's bubbles became the core element that tells the story of fun, freedom but also organic and healthy approach by using soft, pleasant colours related to flavours. This element is applied on several levels throughout all of the applications. Never the less, every flavour or special edition drink leaves enough space to have forms—shapes, textures and colours—that differentiate it from the others while at the same time having that recognizable "ROY World" elements.