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Royal Mail Internal Advertising Campaign

The Brief
To help Royal Mail prepare for the opening of the mail sector to competition by promoting the ‘Working Together’ message to the Royal Mail employees using various applications.

The Solution
Focusing on the team aspect of the design I found a way to tie every member of a disparate workforce together. The wide range of applications demanded many photo shoots which I art-directed on-site and in a studio environment. Every individual needed retouching and the banner needed applying throughout. The campaign was applied to enormous depot banners, trayliners, post-it notes, stickers and more.

Credits

Paul Stapleton

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  • Senior Graphic Designer
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