Royers

When the opportunity arose to brand a pharmaceutical drug that fights the symptoms of Rheumatoid Arthritis, it really opened up some interesting ideas and possibilities for devices with a sense of freedom within the identity. The branding utilises colours that visually represent a cooling and healing nature with malleable free flowing graphical elements to help visually promote the drugs ability to ease pain and reduce stiffness. This was then implemented in designs that would stand out from the crowd within a landing page, app design, event booth and stationary design.