A multi disciplinary award winning graphic designer based in London with experience working inhouse and agency for a variety of brands, including Bacardi, Pepsico, Vodafone, Bayer, Game, GE, IWC and MIB. With a diverse skillset from digital design with animation and social media design to print design with branding and promotional assets.
After graduating in 2014, I started to freelance and teamed up with another designer to take on bigger projects. I’ve a strong belief that design holds the capacity to impact everything from being a visual influence to driving change, so I’m impelled to continually improve and produce the best work possible. With a love for both analogue and digital design, I’ve always enjoyed mixing techniques and frequently utilise illustration. I’m very adaptable with my techniques and like to explore new methods in my work.
Projects
- AnjoyStepping upto the plate in the growing world of Vietnamese cuisine, Anjoy was created with the view of bringing the authenticity of their relatives' cooking to London. Their focus - the fresh, vivid flavours of Vietnamese cuisine. After creating a bright contemporary space that still evoked traditional Vietnam, Anjoy got in touch as they were looking to further this ambience with their identity, as well as add a pop of colour. Research found that Vietnam’s national animal and bird are th
- Hertz - The British Collection Launch‘The British Collection’ from Hertz (a world leading car rental company) is a new themed premium experience that offers customers luxury makes such as Jaguar and Land Rover with lifestyle experiences, “Best of British” services and products, and a personalised welcome service from three UK locations. The goal was to create a campaign identity that not only captures Hertz at its core, but breathes British and premium. Working with the team at tvc group, we created a logo that suggests the Union
- HD EventsHD Events tailors music and entertainment artists, providing fully bespoke acts for events from weddings and parties to corporate launches and advertising. With audio, visual and production, they are able to deliver a fully tailored show in both live and virtual settings. Inspiration HD Events were looking for a logo revamp, but keen utilisie EQ bars within it. This gave the opportunity to delve into the world of how sound works and reacts. This included it’s impact on material such as flowing
- RoyersWhen the opportunity arose to brand a pharmaceutical drug that fights the symptoms of Rheumatoid Arthritis, it really opened up some interesting ideas and possibilities for devices with a sense of freedom within the identity. The branding utilises colours that visually represent a cooling and healing nature with malleable free flowing graphical elements to help visually promote the drugs ability to ease pain and reduce stiffness. This was then implemented in designs that would stand out from the
- AldermoreWhilst working with Aldermore it became apparent that their newsletters would benefit from further development. Utilising this opportunity to increase the potential, the templates were adapted for responsiveness, therefore aiding user engagement while paying close attention to their current branding guidelines. A range of short and attention-grabbing headlines we're also added with brand imagery that allowed separate content sections and direct user flow.
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Work history
R
R
FellowRSA
London, United KingdomFull Time
F
F
Freelance Graphic DesignerFreelance
London, United KingdomFreelance
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Skills
- Branding
- Corporate Identity
- Print Design
- Silkscreen
- Brand Design
- Brand Identity
- Editorial
- Event Design
- Temporary Displays
- Logo Design
- Illustrator
- Indesign
- Photoshop
- Murals
- Window Display
- Animation
- Banner Advertising
- Web Design
- Campaign Design
- Advertising Design
- Retouching
- Motion Design
Education
BA(Hons) Graphic DesignSchool of Art , Architecture and Design, London Met
- London, United Kingdom
BA(Hons) P/T Fashion Design and RealisationLondon College of Fashion, UAL
- London, United Kingdom
Awards
Best in Show - The CassSchool of Art , Architecture and Design, London Met
Creative Vision: Highly Commended - The CassSchool of Art , Architecture and Design, London Met
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