Russell Daniels-Lake
Available

Russell Daniels-Lake

Graphic DesignerLondon, United Kingdom
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Sashi O'Hara
Demi McAleer
Louie Bowers
Russell Daniels-Lake
Available

Russell Daniels-Lake

Graphic DesignerLondon, United Kingdom
About me
A multi disciplinary award winning graphic designer based in London with experience working inhouse and agency for a variety of brands, including Bacardi, Pepsico, Vodafone, Bayer, Game, GE, IWC and MIB. With a diverse skillset from digital design with animation and social media design to print design with branding and promotional assets. After graduating in 2014, I started to freelance and teamed up with another designer to take on bigger projects. I’ve a strong belief that design holds the capacity to impact everything from being a visual influence to driving change, so I’m impelled to continually improve and produce the best work possible. With a love for both analogue and digital design, I’ve always enjoyed mixing techniques and frequently utilise illustration. I’m very adaptable with my techniques and like to explore new methods in my work.
Projects
  • Royers
    RoyersWhen the opportunity arose to brand a pharmaceutical drug that fights the symptoms of Rheumatoid Arthritis, it really opened up some interesting ideas and possibilities for devices with a sense of freedom within the identity. The branding utilises colours that visually represent a cooling and healing nature with malleable free flowing graphical elements to help visually promote the drugs ability to ease pain and reduce stiffness. This was then implemented in designs that would stand out from the
  • Aldermore
    AldermoreWhilst working with Aldermore it became apparent that their newsletters would benefit from further development. Utilising this opportunity to increase the potential, the templates were adapted for responsiveness, therefore aiding user engagement while paying close attention to their current branding guidelines. A range of short and attention-grabbing headlines we're also added with brand imagery that allowed separate content sections and direct user flow.
  • Ash Music Festival
    Ash Music FestivalAsh Music Festival is all about bringing together community and raising money for charity through good music. It’s a festival for everyone of every age and it’s been going strong for over 30 years. For the 30th year (teaming up with Elle Double Yew) we took the identity for the festival forward and produced a range of media for the festival including the poster, programme, adverts and social media. It was a fantastic project and the impact meant being approached again for in the following years.
  • Yoshi
    YoshiEach part of the phoenix model was hand-cut and put together using bright acid free, deep-dyed, non-fading, sustainable coloured paper (the colour pigmentation being water based and made from vegetable oil). After photographing the model an illustrated mist was applied around it. This allowed the tangible model to be combined with an illustration that was both hand-drawn and digitised, creating a greater impact whilst using a diverse range of methods. The final image was then used to create post
  • Loved-Up Pop-Up
    Loved-Up Pop-UpThe identity needed to attract, but not take away from the impact of the beautifully crafted pieces on show. This was realised in the Loved-Up Pop-Up wall murals and window display, by utilising hand drawn type and 'ink-drawn' illustrations. The illustrations of foxes and birds were inspired by jewellery that used their forms. The 'ink illustrations' as well as the 'apricot' and deep turquoise colours (reminiscent of the copper in various items in the show) gave a slight romanticised feel, witho
  • Type 2
    Type 2A self directed project based on promoting and informing about the importance of tackling Type 2 diabetes early. The knowledge of how type 2 can develop can both help to decrease chances of getting Type 2 Diabetes and help decrease it's effects on those who have it. Utilising Visuals, Ambient design and Humour to engage the viewer and help encourage spreading the message. I hope you enjoy Type 2s #PrickAwareness
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Work history
    R
    R
    FellowRSA
    London, United KingdomFull Time
    F
    F
    Freelance Graphic DesignerFreelance
    London, United KingdomFreelance
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Skills
  • Branding
  • Corporate Identity
  • Print Design
  • Silkscreen
  • Brand Design
  • Brand Identity
  • Editorial
  • Event Design
  • Temporary Displays
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
  • Murals
  • Window Display
  • Animation
  • Banner Advertising
  • Web Design
  • Campaign Design
  • Advertising Design
  • Retouching
  • Motion Design
Education
    School of Art , Architecture and Design, London Met logo
    School of Art , Architecture and Design, London Met logo
    BA(Hons) Graphic DesignSchool of Art , Architecture and Design, London Met
     - London, United Kingdom
    London College of Fashion, UAL logo
    London College of Fashion, UAL logo
    BA(Hons) P/T Fashion Design and RealisationLondon College of Fashion, UAL
     - London, United Kingdom
Awards
    School of Art , Architecture and Design, London Met logo
    School of Art , Architecture and Design, London Met logo
    Best in Show - The CassSchool of Art , Architecture and Design, London Met
    School of Art , Architecture and Design, London Met logo
    School of Art , Architecture and Design, London Met logo
    Creative Vision: Highly Commended - The CassSchool of Art , Architecture and Design, London Met
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