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    I had the Pleasure of working with a graphic design and illustration studio called Lucky Escape. They really wanted something which embodied the freshness and flavours of vietnamese food, but also brought out the richness of their proud heritage. We really enjoyed immersing ourselves in researching Vietnam’s amazing culture and environment. They loved our ideas of using majestic water buffalo paired with native fowl in crisp, bright graphics and illustrations. This paved the way for the identity, with the ‘roundel’ allowing the design to be modified to keep it feeling fresh, but still keeping a distinctly ‘Anjoy’ look. As the company expands, the diverse identity can expand with them. If you find yourself in Farringdon, you can see the work for yourself (as well as picking up some amazing vietnamese food): Anjoy Street Kitchen 63 Farringdon Road London EC1M 3JB


    Russell Daniels-Lake

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