Hertz - The British Collection Launch

‘The British Collection’ from Hertz (a world leading car rental company) is a new themed premium experience that offers customers luxury makes such as Jaguar and Land Rover with lifestyle experiences, “Best of British” services and products, and a personalised welcome service from three UK locations. The goal was to create a campaign identity that not only captures Hertz at its core, but breathes British and premium. Working with the team at tvc group, we created a logo that suggests the Union Flag whilst maintaining the Hertz branding at it’s core. we created a logo that is suggestive of the Union Flag whilst maintaining the Hertz brand. The chosen concept utilises a clean and minimalistic approach to the icon and wordmark that evokes the ‘premium’ aspect that is central to the campaigns personality. We also produced custom brand imagery of the cars for use throughout the campaign. This imagery utilised the tones of a ‘British sunrise’ to compliment Hertz primary brand yellow. The launch event in Hertz’s Marble Arch location required a range of assets from postcards, flyers and vouchers, to social media. To further the ‘premium’ experience it also utilised elements such as the logo in neon lights by Lauren Baker, furnishings from Tom Dixon, in-lounge garden experience by McQueens and botanical non-alcoholic spirit drinks from Seedlip.