RSPB's Biosecurity for LIFE branding & marketing

The accidental introduction of invasive predators are a massive threat to local seabird populations nesting on islands off the coast of the UK. Our nation is home to almost 8 million seabirds and the most important colonies can be found off-shore on special protected islands. It's vitally important that these islands remain free from high-risk predators and the survival of the seabirds that nest there is dependent on our protection. Believe it or not there were no systems or protocols in place to stop this potentially devastating introduction from occurring, instead the focus has been on removing such predators after the incursion has happened. The RSPB and its partners have created a new organisation, Biosecurity for LIFE, to introduce such plans and prevent visitors and businesses from unknowingly transporting rats, mice, stoats, hedgehogs, minks and feral cats to their island destination. With a great deal of experience working on other nature conservation projects across the world, our creative proposal was well received by the team as was our plan to deliver the brand and its vision in such a way that would engage coastal tourists, residents and workers with the problem and its solutions. Working closely with the partners involved we developed a powerful brand, whose eye-catching design is already helping to stop its audience in their tracks and take notice. The logo we designed for the business is clean and contemporary with a bold colour palette and abstract design, it's also provided the team with a great deal of flexibility in its application (supported by a comprehensive brand guidelines document to make using the logo clear and consistent). Further promotion of the project will take place with a series of events and public consultations, as Biosecurity for LIFE set their plans and procedures in motion. To help spread the word in a professional way we produced some fantastic exhibition and promotional tools for the organisation to use. Working with the team we created a unique set of exhibition displays whose modular composition allow for the greatest flexibility and lightweight design ensure that the team are able to visit remote island destinations on small boats and light aircraft. As promotional giveaways we also produced free samples of cruelty free 'rodent detector cards' which will allow boat-owners to discover the presence of invasive predators aboard their vessel.