RUHM is to launch off the back of their already successful sister company, Ecologic Developments. RUHM readdresses the balance between work life and home life, bringing a sense of wellbeing into the workplace and reduce the commuter footprint. The company ethos is ‘the live work movement'.
Our concept was based on the idea of adaptation, as the RUHM will adapt into the users environment and specifically tailored for the individual. The concept of adaptability is reflected in the branding of RUHM. The logo also reflects the continuing theme of adaptability and the ease of constructing a RUHM, using only isometric squares which is also reflected in the animation.