Russell Hobbs Ideal Temp Iron

Thanks to Ideal Temp Ironing Technology, you can say goodbye to complex settings, damaged clothes and wrinkles. The Ideal Temp is always at the right temperature – no adjustments needed. To advertise the new Russell Hobbs Ideal Temperature iron we used something that would appeal to everyone - a puppy. A Sharpei puppy was used to best demonstrate the campaign’s tagline ‘Wrinkles are adorable, except on your clothes’. Using this simple message and endearing imagery, I rolled out a variety of creative, both print and digital, to accompany the TVC. Creative Director - Jacques Matthee Copywriter - Kyle Gregorowski Senior Designer - Helga Malan