Russell Hobbs Ideal Temp Iron

  • Matthew Reid

Thanks to Ideal Temp Ironing Technology, you can say goodbye to complex settings, damaged clothes and wrinkles. The Ideal Temp is always at the right temperature – no adjustments needed. To advertise the new Russell Hobbs Ideal Temperature iron we used something that would appeal to everyone - a puppy. A Sharpei puppy was used to best demonstrate the campaign’s tagline ‘Wrinkles are adorable, except on your clothes’. Using this simple message and endearing imagery, I rolled out a variety of creative, both print and digital, to accompany the TVC. Creative Director - Jacques Matthee Copywriter - Kyle Gregorowski Senior Designer - Helga Malan