About me
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Projects
- Russell Hobbs Ideal Temp IronThanks to Ideal Temp Ironing Technology, you can say goodbye to complex settings, damaged clothes and wrinkles. The Ideal Temp is always at the right temperature – no adjustments needed. To advertise the new Russell Hobbs Ideal Temperature iron we used something that would appeal to everyone - a puppy. A Sharpei puppy was used to best demonstrate the campaign’s tagline ‘Wrinkles are adorable, except on your clothes’. Using this simple message and endearing imagery, I rolled out a variety of
Work history
Senior DesignerSuperscript
London, United KingdomFull Time
Superscript supports businesses’ ambitions, giving them the confidence to go all in.
We do this by delivering smarter business insurance, designed to keep up with evolving risks. Underpinned by proprietary technology, expertise in emerging risks, and partnerships with some of the world’s most trusted underwriters, Superscript’s cover is always shaped around the individual needs of each business it protects.
Our flexible monthly subscription model enables small businesses to keep up with change, only ever paying for the cover they need, when they need it.
Superscript Enterprise champions businesses with complex and emerging risks, providing them with bespoke, innovative insurance solutions.
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Digital DesignerProximity London
- London, United KingdomFull Time
Proximity is a global digital (CRM) agency that, through a combination of data, strategy,
user experience and technology helps brands get closer to their customers. Clients I have worked on include Disney, the Volkswagen Group, ASDA, IKEA, and P&G.
During my time at Proximity I have overseen the Disney account. Working alongside a team of UX designers, I established brand guidelines and have since assumed responsibility of ensuring all designs for the studio (including Marvel, Disney Destinations International,
and Disney Cruises) are consistent and creative.
2018 saw Disney launch a global campaign to celebrate Mickey’s 90th birthday. Alongside a
team of art directors and copywriters, we conceptualised the digital designs for the European campaigns. Deliverables included a variety of emails promoting the event, social media posts, and Instagram lenses.
I have supported and secured several pitches for the agency including IKEA and Philips. Learning about the deeper strategy and business mechanics that support a client account has been of great interest to me and something I hope to learn more about in the future.
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Skills
- Typography
- Digital Advertisement
- Motion
- Illustration
- Concept Creating
- UX Architecture
- Social Advertising
- APP Design
- Email Communications
- Media Campaigns
Education
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BA Information DesignUniversity of Pretoria
- Pretoria, South Africa