S/S 18 Trend Map

  • Mishka Clarke

The Project Brief: - Give context to showcase your understanding of the importance of trends & impact on fashion industry. - You should consider importance of trend forecasting and it’s place in fashion marketing - what purpose does it serve? - How does it relate to retail – business of fashion - Theories if relevant – e.g. fashion cycles - Role of Media – journalism; PR, social media, marketing etc Consider any key cultural; social or economic influences – e.g. how does the current interest in conscious consumption affect application of trends? - Will this vary for the different high- street retailers? If so, why/how?