S/S 18 Trend Map
The Project Brief:
- Give context to showcase your understanding of the importance of trends & impact on fashion industry.
- You should consider importance of trend forecasting and it’s place in fashion marketing
- what purpose does it serve?
- How does it relate to retail – business of fashion
- Theories if relevant – e.g. fashion cycles
- Role of Media – journalism; PR, social media, marketing etc Consider any key cultural; social or economic influences – e.g. how does the current interest in conscious consumption affect application of trends?
- Will this vary for the different high- street retailers? If so, why/how?