Sabrina Ionescu
For this project, I decided to create a 360 campaign to create and promote the brand for the up-and-coming superstar Sabrina Ionescu. She just got selected No 1 in the WNBA draft by the "New York Liberty" and she is one of the most hyped-up players in recent history. Due to the fact that she is very young, she does not have her brand at the moment, so I decided to use this opportunity and create this concept.
Branding
For the logo, I am combining two elements: the yellow rose which symbolizes the elegance and femininity, and the basketball stripes which represent the toughness of the sport. The main font is called “Mahalia”, which is a handwritten font style and I think it works great with the basketball lines from the logo. Lastly, the yellow colour that I used is from the Romanian flag to represent her origins.
Products
The core elements of this project are of course the products. The main product is the signature shoes, which is an iconic element for the NBA superstars regarding their brand. Back in the days, the fans wanted to have the jerseys of the players, but right now the shoes are almost at the same level as the jersey in terms of its importance and prestige. I also created a concept for the jersey and for a phone case.
Marketing
In order to promote these products, I decided to focus my attention on the public transport (subways, bus stations), because it's the most common way of traveling in New York (the place where Sabrina is playing). Moreover, I want to reach the target audience through digital platforms such as Instagram and websites. Lastly, I also created assets for common places like shopping malls and road billboards.