Sage Sydney

Sage Sydney is a retail store dealing in clothing, jewellery, and retro sourced accessories. With a relocation from Bondi to Surry Hills, the branding needed a refresh to reflect the new direction and growth of the business. The brief called for a unisex aesthetic, with a simplistic nature at the core.

Looking at the revival of letterpress as an inspiration, the brand was designed with growth in mind. Both the owners Kerry and Christian wanted to grow the business, so the brand needed to cater to that.

A system of custom letterforms was created, with the client able to mix and match the letters to form multiple iterations of the word 'sage'. As the business grows then, more letters are able to be designed and integrated into the brand suite.

This idea was translated to the signage, with each letter fitted to a slide rail so that the letters could be displayed on rotation. Letters not in the signage could then be used for display purposes inside the shop.

A stamp was created for additional promotional purposes such as business cards, swing tags, display signage, and carry bags.

Team Credits

Daniel Dittmar

  • Art Direction & Design


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Daniel Dittmar
Art Direction & Design