Sainsbury’s briefed us to create a new site for their TU clothing range. It was launched for the Spring/Summer 2011 collection and showcased several key looks of ‘clothes you can’t wait to wear’. I took the design lead on this project, developing the look and feel and working closely with the EA and tech team to create a richer interaction experience.
We gave the site a rich editorial feel with a filmstrip style display of the collection which allowed the press images to shine. The product pages also allows the user to magnify the imagery in some scale to highlight the quality of the clothes.
Sainsbury’s briefed us to do an update to the Sainbury’s TU site that I originally designed to incorporate Gok Wan’s exclusive new clothing range for them.
Companies
Sainsbury's
- Non Creative Industries
