From the initial strategic repositioning of Salomon as ‘The Mountain Sports Company’ I worked on many projects for Brand Director Niclas Bornling while at FreshBritain. Projects included producing a brand bible and brand film, Visual Language guidelines, Freeski sub–brand rebranding, point of sale material and product category development.
In 2011, I worked in collaboration with Nick and Jeff from Planning Unit on a core identity rebrand, reinterpreting and reinstating the much loved original ‘Heritage S’ identity.
[While at FreshBritain]