Salt + Vinegar Tingle (Pringles)

While Pringles merch (bootleg or legit) has existed for years, we teased this Pringles Lip Balm based on the insight that consumers would gorge on Pringles S+V and feel an intense numbness on their lips. Naming it the Pringles Tingle, this had our followers in bits, with many of them calling on us to actually make it. This idea got some reaction from the press too (HITC and Huffington Post), which is always exciting!