Projects credited in
- @KraveUnleashed: the Gen-Z cerealBrief: a social relaunch for Kellogg's cereal brand Krave, targetting Gen Z. The Krave mascot's persona lived for chaos, chocolate, and mischief. Our team developed a brand new TOV and editorial strategy which characterised how we'd look and feel online. The aim was to be reactive with our content to join in on trending conversations, while sustaining an organic following through community management. An understanding of Gen-Z behaviours, consumption patterns, internet culture, memes and trends
- Salt + Vinegar Tingle (Pringles)While Pringles merch (bootleg or legit) has existed for years, we teased this Pringles Lip Balm based on the insight that consumers would gorge on Pringles S+V and feel an intense numbness on their lips. Naming it the Pringles Tingle, this had our followers in bits, with many of them calling on us to actually make it. This idea got some reaction from the press too (HITC and Huffington Post), which is always exciting!
Skills
- Marketing
- Film
- Marketing Strategy
- Strategy