Salt-Water at Good Wood Festival

Working in partnership with Woof London, as Creative Consultant for Salt-Water Sandals, I was responsible for the Creative Brief, Concepting the creative Treatments, the Styling of the pop-up shop space and enhancing the customer experience with fun activations like the Tombola prize draw. Below are some iPhone images captured over the event. To help amplify the stands presence I devised a Best Dressed competition that was promoted and shared across Social, with a notable Vintage Fashion Influencer promoting in the lead up and during to help drive traffic to the stand and shop space.