I worked for 11 years in Fashion PR & Events, most notably as PR Manager at ASOS during a time of huge growth for the brand.
In 2013, I launched my own business, Knot & Pop - an award-winning Wedding & Events company.
I enjoyed the highs and lows of running my own business for 6 years and stepped away in 2019 to explore other avenues.
What had been my love and passion for an intense 6 years had consumed me fully. I wanted to learn from others again, I wanted to explore more than just the world of weddings, I wanted to push myself in a different direction and take on a new challenge. And I wanted my weekends back!
Since 2019 I have therefore been Freelancing as a Creative/Marketing Consultant, working with some wonderful small businesses to finesse their Brand communications, strategy and tactical campagins.
Projects
- Patchwork Onboarding FunnelDigging into the Patchwork data I realised there was an opportunity to review, refine and redesign their Onboarding Funnel to increase the Customer Conversion and increase their end Publish goal. I therefore segmented their Audience into three categories, so that upon registering their Onboarding experience is a tailored approach that can more specifically communicate what each audience is receptive to. Below are some example assets of the communication received in one of the funnels - a mult
- Patchwork - Marketing ToolI devised this promotional tool for Patchwork - the UK's most innovative group gift funding platform. Patchwork's core audience is the Wedding Market with couples using it as an alternative weding gift list. To help Patchwork stand out in a busy marketplace I came up with the playing cards concept - low cost, yet high impact. Without an Influencer Programme, I wanted to formulate a concept and strategy that could help them make more impact across Social and give them a tool that could work in
- Salt-Water Sandals Content MarketingFrom devising the Marketing Content Calendar, to identifying and researching Partners, creating the copy and steering on the Creative treatment, I play a lead role in the EDM Comms, which are above industry average in terms of Open and Click Through Rates. I re-worked the Blog and Newsletter Content into new umbrella categories, and devised ideas and key partners for each: In Their Shoes - Interviews with need-to-know names Saltie Crafts - Profiles and tutorials Bucket List - Travel and holid
- Salt-Water Sandals ConsultancyWorking as their Creative Consultant, I helped to steer and support the brand through their redesign. Diligent Commerce lead the Creative, while I was tasked to steer and feedback on their proposals and design rounds to ensure the redesign was on-brand and on-brief. Through the website redesign I introduced and expanded the Salt-Water Sandals Journal with new Blog categories introduced that had more of an Editorial and Content rich approach. I was actively involved in copy-writing across the s
- Salt-Water Sandals At Home CampaignI acted as Art Director and Stylist for this Salt-Water Sandals Campaign. The campaign was done to support the new look site with fresh imagery that could work both for key summer sales months and beyond. I found a wonderful location (never before used) and negotiated a contra-deal across Marketing teams. The imagery was created for use across website, newsletters, social media, and has since been extended across print promotions and digitial marketing assets.
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Skills
- Strategic Communications
- Strategic Marketing
- Strategic Partnerships
- Strategic Planning
- Campaign Strategy
- PR
- PR Strategy
- Press Copywriting
- Marketing Campaigns
- Marketing Consulting
- Marketing PR
- Creative
- Creative Approach
- Creative Briefing
- Creative Concepting
- Creative Art Direction
- Copywriting Editorial
- Copywriting
- Adobe Illustrator
- Adobe Indesign
- Adobe Photoshop
- Mail Chimp
- Google Analytics
- Brand Styling
- Styling Direction
- Photoshoot Styling
- Event Design
- Events Production
- Content Curation
- Content Development
- Content Creator
- Content Editor
- Content Advisor
- Growth Hacking
Education
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1st Class BA (Hons) Fashion MarketingNorthumbria University
- Newcastle upon Tyne, United Kingdom
What was then, and may still be, the UK's leading Fashion Marketing course.