Susie Young
Available

Susie Young

Creative ConsultantLondon, United Kingdom
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Susie Young
Available

Susie Young

Creative ConsultantLondon, United Kingdom
About me
I worked for 11 years in Fashion PR & Events, most notably as PR Manager at ASOS during a time of huge growth for the brand. In 2013, I launched my own business, Knot & Pop - an award-winning Wedding & Events company. I enjoyed the highs and lows of running my own business for 6 years and stepped away in 2019 to explore other avenues. What had been my love and passion for an intense 6 years had consumed me fully. I wanted to learn from others again, I wanted to explore more than just the world of weddings, I wanted to push myself in a different direction and take on a new challenge. And I wanted my weekends back! Since 2019 I have therefore been Freelancing as a Creative/Marketing Consultant, working with some wonderful small businesses to finesse their Brand communications, strategy and tactical campagins.
Projects
  • Knot & Pop
    Knot & PopA show reel of some of my Knot & Pop events - the Wedding Planning and Evenings company that I ran for six years. More work to be uploaded from Knot & Pop so this is just a place-holder.
  • Patchwork Onboarding Funnel
    Patchwork Onboarding FunnelDigging into the Patchwork data I realised there was an opportunity to review, refine and redesign their Onboarding Funnel to increase the Customer Conversion and increase their end Publish goal. I therefore segmented their Audience into three categories, so that upon registering their Onboarding experience is a tailored approach that can more specifically communicate what each audience is receptive to. Below are some example assets of the communication received in one of the funnels - a mult
  • Patchwork - Marketing Tool
    Patchwork - Marketing ToolI devised this promotional tool for Patchwork - the UK's most innovative group gift funding platform. Patchwork's core audience is the Wedding Market with couples using it as an alternative weding gift list. To help Patchwork stand out in a busy marketplace I came up with the playing cards concept - low cost, yet high impact. Without an Influencer Programme, I wanted to formulate a concept and strategy that could help them make more impact across Social and give them a tool that could work in
  • Salt-Water Sandals Content Marketing
    Salt-Water Sandals Content MarketingFrom devising the Marketing Content Calendar, to identifying and researching Partners, creating the copy and steering on the Creative treatment, I play a lead role in the EDM Comms, which are above industry average in terms of Open and Click Through Rates. I re-worked the Blog and Newsletter Content into new umbrella categories, and devised ideas and key partners for each: In Their Shoes - Interviews with need-to-know names Saltie Crafts - Profiles and tutorials Bucket List - Travel and holid
  • Salt-Water Sandals Consultancy
    Salt-Water Sandals ConsultancyWorking as their Creative Consultant, I helped to steer and support the brand through their redesign. Diligent Commerce lead the Creative, while I was tasked to steer and feedback on their proposals and design rounds to ensure the redesign was on-brand and on-brief. Through the website redesign I introduced and expanded the Salt-Water Sandals Journal with new Blog categories introduced that had more of an Editorial and Content rich approach. I was actively involved in copy-writing across the s
  • Salt-Water Sandals At Home Campaign
    Salt-Water Sandals At Home CampaignI acted as Art Director and Stylist for this Salt-Water Sandals Campaign. The campaign was done to support the new look site with fresh imagery that could work both for key summer sales months and beyond. I found a wonderful location (never before used) and negotiated a contra-deal across Marketing teams. The imagery was created for use across website, newsletters, social media, and has since been extended across print promotions and digitial marketing assets.
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Work history
    Patchwork logo
    Patchwork logo
    Marketing ConsultantPatchwork
    London, United KingdomFreelance
    Patchwork is a group gift fund platform, with it's lead audience Weddings. Known as being the UK's most innovative alternative Wedding Gift Registry and Honeymoon Fund platform. I initially started work with Patchwork on a Research & Development project to explore the opportunities to launch a sister brand in a separate Market/Industry. In January 2020 I then pivoted to work on their core business, Patchwork. I have since played a lead role in Marketing. I assessed the Customer Journey and key drop off points, refined the hierarchy of messages highlighted opportunities, and developed some easy wins. Over the last 4 months I have implemented: * New Registration process, that tailors the User journey * New Onboarding Funnel and all Content alongside * New Contributor Journey and all Content alongside * New Homepage and key page review * Created a totally new 'My Account' area, working with the in-house Designer and Developer to realise * Improved the Blog layout, working with the Developer to implement * Devised the Marketing 2020 Communication Calendar * Created a tangible tool for Influencer Outreach that worked not only for promotional activities, but also gave Patchwork a product to sell * Created a Partnership Programme and Content for contra-deals to be seeded * Developed Content for Partnerships, liaising with brands to deliver on agreements made
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    Creative ConsultantSalt-Water Sandals
    London, United KingdomFreelance
    I am a Creative Consultant for Salt-Water Sandals (www.salt-watersandals.com). I work within their Marketing Department and have a broad remit: * Created segmented and detailed audience profiles * Created Instagram Style Guides * Consulted on the redesign of the website, setting the Creative Brief and helping to steer through to fruition * Devised new Onboarding Funnel * Developed Creative for new season campaigns and the new look site * Devised and managed the 2020 Marketing Content Calendar * Identify on-brand Competition Partners and manage activations * Copywriting support across new look site, press releases and emails * Developed tactical and strategic content-led campaigns, writing content and over-seeing Creative execution * Help over-see Marketing Print Collateral, developing ideas and guiding with implementation
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Skills
  • Strategic Communications
  • Strategic Marketing
  • Strategic Partnerships
  • Strategic Planning
  • Campaign Strategy
  • PR
  • PR Strategy
  • Press Copywriting
  • Marketing Campaigns
  • Marketing Consulting
  • Marketing PR
  • Creative
  • Creative Approach
  • Creative Briefing
  • Creative Concepting
  • Creative Art Direction
  • Copywriting Editorial
  • Copywriting
  • Adobe Illustrator
  • Adobe Indesign
  • Adobe Photoshop
  • Mail Chimp
  • Google Analytics
  • Brand Styling
  • Styling Direction
  • Photoshoot Styling
  • Event Design
  • Events Production
  • Content Curation
  • Content Development
  • Content Creator
  • Content Editor
  • Content Advisor
  • Growth Hacking
Education
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    1st Class BA (Hons) Fashion MarketingNorthumbria University
     - Newcastle upon Tyne, United Kingdom
    What was then, and may still be, the UK's leading Fashion Marketing course.