Patchwork - Marketing Tool

  • Susie Young
  • Kate Gale

I devised this promotional tool for Patchwork - the UK's most innovative group gift funding platform. Patchwork's core audience is the Wedding Market with couples using it as an alternative weding gift list. To help Patchwork stand out in a busy marketplace I came up with the playing cards concept - low cost, yet high impact. Without an Influencer Programme, I wanted to formulate a concept and strategy that could help them make more impact across Social and give them a tool that could work in a variety of ways.

Aimed at Influencers, the cards gave Patchwork a tangible and engaging tool to promote their digital platform. I worked with their in-house designer to produce the cards - named 52 prompts for a Happy Marriage. From developing to concept, to writing copy and identifying best fit Influencers, the tool has proved to be a great success and is now also available as to buy.

The cards have been featured by notable engaged Fashion Influencers and also offered to Wedding Industry Influencers for Instagram competitions, so as to gain new Followers from on-brand partnerships.