Projects credited in
- Patchwork Journey and Website RefreshAs well as the Onboarding User Funnel, I also reviewed and refined the Contributor Journey. I introduced a referral scheme and communicated more of the platforms USPs - continuing with the refreshed identity the Designer and myself had created from the Onboarding Funnel. Please see below for Email communication example, with their website/transaction journey also refined to communicate platform USPs and messages more clearly.
- Patchwork - Marketing ToolI devised this promotional tool for Patchwork - the UK's most innovative group gift funding platform. Patchwork's core audience is the Wedding Market with couples using it as an alternative weding gift list. To help Patchwork stand out in a busy marketplace I came up with the playing cards concept - low cost, yet high impact. Without an Influencer Programme, I wanted to formulate a concept and strategy that could help them make more impact across Social and give them a tool that could work in
- Patchwork Christmas PosterPatchwork group gift platform lets people collectively contribute towards gifts and experiences that are really wanted. We think it's crazy that 70 million unwanted presents are destined for landfill each Christmas. We think it's bonkers that we spend money we don't have buying things people don't need. So this year on Black Friday we've made this poster to remind ourselves, our friends (and our heroes) to think before we buy and to find new ways to connect more and consume less this Christmas.28