Salt-Water Sandals Content Marketing

  • Susie Young

From devising the Marketing Content Calendar, to identifying and researching Partners, creating the copy and steering on the Creative treatment, I play a lead role in the EDM Comms, which are above industry average in terms of Open and Click Through Rates. I re-worked the Blog and Newsletter Content into new umbrella categories, and devised ideas and key partners for each: In Their Shoes - Interviews with need-to-know names Saltie Crafts - Profiles and tutorials Bucket List - Travel and holiday related content Style Sessions - Product focusses that are SEO optimised Below are a few examples of the Newsletter Content that I have produced for Salt-Water Sandals. With Photoshop skills I also played in part in finessing artwork when required - always open to fine-tuning to test what is working best with audiences.