Patchwork Onboarding Funnel

  • Susie Young

Digging into the Patchwork data I realised there was an opportunity to review, refine and redesign their Onboarding Funnel to increase the Customer Conversion and increase their end Publish goal. I therefore segmented their Audience into three categories, so that upon registering their Onboarding experience is a tailored approach that can more specifically communicate what each audience is receptive to. Below are some example assets of the communication received in one of the funnels - a multi step process that steps through their USPs, inspiration, interest, connection and offer. I created the process, liaised with the Developer, worked with the Designer to redesign and help steer the Creative treatments, and managed through to fruition.

Patchwork Onboarding Funnel by Susie Young
Patchwork Onboarding Funnel by Susie Young
Patchwork Onboarding Funnel by Susie Young
Patchwork Onboarding Funnel by Susie Young
Susie Young
Creative Comms Consultant