Salt-Water Sandals Consultancy

Working as their Creative Consultant, I helped to steer and support the brand through their redesign. Diligent Commerce lead the Creative, while I was tasked to steer and feedback on their proposals and design rounds to ensure the redesign was on-brand and on-brief. Through the website redesign I introduced and expanded the Salt-Water Sandals Journal with new Blog categories introduced that had more of an Editorial and Content rich approach. I was actively involved in copy-writing across the site for Landing Pages, Email Automations and the Blog, and Art Directed the At Home campaign that currently sits across the Site.