Salt-Water Sandals SS19 Press Lunch

Salt-Water Sandals stepped into the Spring Summer season with their first stand-alone press event. I devised the concept, communicating the brand values through the scene and stylistic touches. Honest, authentic and carefully crafted with a quiet sophistication. Being a heritage brand, a nod to a nostalgic sea-side summer was created - from the sand filled floral displays, to the floral rope installation, and the product display. This approach continued across the beautiful tablescape with gingham print napkins, mis-match cutlery and a carefully curated sea-inspired menu. I led and managed all Creative aspects, liaising with Creative Suppliers, finding and securing the Venue and also devising and securing Goody Bag partners. The event was attended by leading Fashion Press and Influencers with everyone commenting how perfectly it represented the brand.