Salt Yard Group - Paid social & email campaigns; SEO audit; re-engagement; copywriting.

While SYG recruited for a full-time marketing director, I provided interim services including writing and delivery email campaigns, paid social, website copy and redesign and SEO optimisation. Key metrics: ● Increased average email click rate from 6% to 12% in 3 months ● Designed & delivered campaign that increased bookings at Ember Yard, one restaurant location, by 320% in one month ● Oversaw transition under GDPR ● Briefed staff on communication and tone of voice