Repositioning & Visual Identity of the popular Salty Dog brand from the 80s and 90s. The originally American label has been around since 1971 and is now sold in We Fashion stores, Wefashion.com and online partners like Wehkamp, Zalando and Bol.com
Visual Styleguide & Freelance Art Direction: Bas Manders, Production: Nienke Postmus & Marcel Dijkhuizen, Cellusion Films & Content, Photographer: Jennifer Kunes, Model: Julius Carli, Film: Dennis Poos WE Fashion, Marketing Director: Patrick Martin, WE Fashion