FREELANCE CREATIVE/ART DIRECTOR
Working as a creative/art director for the past 15 years have given me extensive experience building international brands in both a full time and freelance. I have gained both agency and client side experience for brand and advertising agencies, global brands and international fashion houses. Being a founder of the international green media agency Fresh Green Ads and Dutch Fashion Foundation has given me wider experience.
Currently working as freelance art/creative director for agencies & brands (in a team or by myself).
I started working as an art director for advertising agencies like PPGH JWT, FCB Amsterdam & CCCP. After a few years I pursued a freelance art director career. This enabled me to develop creative ideas like Raincampaign; whenever it rains the communication appears on the street. This resulted in the international green media company Fresh Green Ads. The past years I worked for sport & fashion retailers like Asics, Scotch & Soda, Wehkamp, ELLE prêt-à-porter, C&A Worldwide, WE Fashion and HEMA.
Specialities: concept, art direction, communication ATL & BTL, brand design, environments & events, visual identity, magazines, retail window design and merchandising, instore communication and consumer journey.
Worked for (selection): H&M, Asics, Scotch & Soda, Hudson’s Bay, Heineken, Van Gils, WE Fashion, C&A Worldwide, Wehkamp.nl, ELLE fashion Brands, HEMA, Blend, Keune, Moët & Chandon, ELLE magazine, L’Officiel magazine, D-Reizen, Mercedes-Benz, BMW, Greenpeace, SeaLife, Pizzahut, Belcompany, Continental, T-Mobile, KPN, Planet Internet, Het Net, Nederlandse Spoorwegen, Staatsloterij, NOC NSF, Coca Cola, Fanta, Unilever, Delta Lloyd, Rexona, Plus Supermarkt, Holland, Randstad, Hans Brinker Budget Hotel, KitKat and BAT.
contact me: bas@basmanders.nl or 0031(0)641307903
Expositions & Lectures: Dutch Touch Paris, Milan, New York, Colette shop window Paris, Louvre Museum Paris, Fonds voor Beeldende Kunsten, Mediamatic, PechaKucha.
Awards: Effie Awards, ADCN Awards, Esprix Gold & Bronze Award, SAN Accent Awards, Cross Media Awards, Dutch Design Awards, SponsorRing Gold Branded content, Themepark Innovation Award (USA), TV beeld, Mittelmoda Award (Italy).
Projects
- Haute Chimera - Digital artI work as a digital artist under the name Haute Chimera. Haute Chimera is a nod to my background in the fashion industry, and commitment to pushing boundaries and making bold statements. Haute Chimera seeks to challenge traditional ways of perceiving the future, creating new and innovative visions of what's possible. More info: https://www.haute-chimera.com
- Stop Motion Xmas CardWe created the Stop motion Xmas Card to celebrate creativity for the advertising business in The Netherlands. Now it has travelled around the world with millions of views! Idea When creating an advertising concept it often starts with a piece of paper and a pencil. With a good concept the idea comes to life and the magic starts. We used just basic tools for the animation, like paper, a pencil, a sharpener, an eraser, scissors, glue and a set square. When the sails of the Dutch windmill are turn
- RaincampaignBas developed a innovative & enviromentally friendly outdoor advertising technique using rainwater called RAINCAMPAIGN. Every time it rains the advertising campaign appears on the streets and when the streets dry up the ad disappears again. SEA LIFE SCHEVENINGEN: Every time it rains the octopus of SEA LIFE appears on the streets and out of public drains and man-hole covers with its tentacles holding the text: "SEA LIFE laat je niet meer los" (SEA LIFE never lets you go). When the streets dry up
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Work history
Art DirectorH&M
- Amsterdam, NetherlandsFreelance
Skills
- Art Direction
- Graphic Design
- TV Campaigns
- Creative Direction
- Indesign
- Creative Art Direction