Smartwatches are synonymous with sports tracking. So to launch the Samsung Gear S3, we wanted to use its biometric monitoring capabilities in a completely unexpected way.
We created The Gear S3 World Choir, the world’s first stage that enables the audience to see how a choir feels inside as they sing.
Over the 24 days to Christmas, 24 choirs from around the world performed on it. As each sang, Gear S3s sent their biometric data to the innovative screens below, where their heart rate, calories, vocals and movements transformed into bespoke visuals, connecting the audience to performance like never before.
Results:
- 1 World’s first biometrically powered stage
- 15,000 Live demos
- 4.2 Million visitors
- Gear S3 Sold out in central London and Samsung online during campaign period
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Cheil
- Marketing & PR