About me

I’m a Creative Director, an art director / integrated creative / low key geek. For 10+ years I’ve worked in top advertising agencies, solving problems with creativity across all platforms. I'm an active industry mentor and create campaigns for not-for-profit organisations in my own time. I believe in constant upskilling because that’s the only way to stay relevant in our rapidly changing world. Whether it’s through modern day magic, an innovative experience or classic storytelling, I strive to create work that strikes a deeper relation with people.

QuestionsProjectsExperienceTeam

• Hi I've done a pro-bono campaign and it received lots of news coverage. I'm looking to put together a case study film. Any editor available?
• Hello! I am looking for a costume designer / prop maker/ video maker / graphic designer for a pro-bono menopause awareness brief.
• What's your favourite advertising campaign and why? It'll be interesting to see if classics like Guinness surfer still hold up :)

Projects

• 37

  Menopause at WorkMenopausal women are the fastest growing workforce demographic. Yet unlike maternity, there is a lack of awareness and support for it in the workplace. To raise awareness of menopause in the workplace for Menopause Awareness Week (w/c Oct 18), menopause support organisation Over the Bloody Moon commissioned myself and multidisciplinary creative Consuelo Zaccaron to create a series of still life portraits - "Menopause at Work" to express some of the common tensions and issues Over the Bloody Moo
• 33

  The DrumPicturing a new generation that has never known a world without streaming. Cover for The Drum, the theme for this issue is video.
• 7

  MiSKRecently, the World Economic Forum predicted that 65% of kids in school today will have jobs in the future that don't currently exist. So this year, we decided to bring these unknown jobs to life for global youth leadership group MiSK.
• 7

  Samsung Gear S3 World ChoirOver the 24 days to Christmas, 24 choirs from around the world performed on it. As each sang, Gear S3s sent their biometric data to the innovative screens below, where their heart rate, calories, vocals and movements transformed into bespoke visuals, connecting the audience to performance like never before. Results: - 1 World’s first biometrically powered stage - 15,000 Live demos - 4.2 Million visitors - Gear S3 Sold out in central London and Samsung online during campaign period
• 17

  Record Store DayWe love Record Store Day and decided to support SOHO's record stores by creating a poster campaign in which the independent shops and restaurants of SOHO could use to promote their fellow independent record stores.
• 2

  McDonald's Little PiccaThere are over 300 million possible combinations of illustrated artwork and animations available at launch and we aim to roll out new functionality, such as messaging and real-time games, in the future.

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Projects credited in

• 2

  Menopause Portraits at WorkTo raise awareness of menopause in the workplace the organisation Over the Bloody Moon commissioned myself and creative director Pansy Aung to create a series of still life portraits: "Menopause Portraits at Work" to express some of the common tensions and issues they hear from their community.
• 2

  ECD draftLine, AB InBev's in-house agencyI was a founding member and ECD at draftLine - the in-house agency set up by ABInBev: Stella Artois, Budweiser, BudLight, Corona, Leffe. We made campaigns for UK, Belgium, Italy, France. I started building the agency in 2019 when it was a trade marketing production studio. It's now a full-service innovative, integrated agency. We grew from 10 to 60 people. As well as recruiting creatives from Adam+Eve, LadBible and Copa90 I established draftLine as good a partner to ABI brands as the amazing a
• 26

  Kickass Women Slay The Creative WorldLondon are you ready? We are bringing back our infamous Kickass Women series with a big thanks to The Dots.

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Work history

Creative DirectordraftLine
Mar 2020London, United KingdomFull Time
V
V
Senior Creative / Art DirectorVarious
Jun 2013London, United KingdomFreelance
Places we've been: AKQA, BBH, JWT, LEGO, Ogilvy, Saatchi & Saatchi & TBWA

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Skills

• Creative
• Creative Advertising
• Art Directing
• Integrated Advertising
• Print
• Digital
• Experiental
• Advertising
• Concepting Ideas
• Through-the-line Campaigns