We love Record Store Day and decided to support SOHO's record stores by creating a poster campaign in which the independent shops and restaurants of SOHO could use to promote their fellow independent record stores.
Each poster featured a popular SOHO business with a hidden 'vinyl' twist.
Stores selected the poster most relevant to them, wrote their names on it to show they support the day and put them up to tell their customers where all of SOHO's record stores are.
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JWT
- Advertising