Samsung | Rethink Role Models
A piece with a heart, shining a light on the under dogs of sports, the netballers. My task was to manage the day to day running of the campaign including the production of new creative, managing our netball ambassadors and produce sponsorship events nationwide. The series champions what the women stand for and provides positive role models to inspire young Australians.
Awards: Winning 2 New York Clio Sports Awards, Silver at Spikes Asia and Silver APG Strategy Award for Transformational Thinking.