Sandbox - Audience Engagement & Psychology Toolkit

  • Pablo Colella

Sandbox is our set of industry-leading models and frameworks designed to provide a complete understanding of arts audience psychology and engagement. Sandbox’s value lies in the ability to simplify the complex dynamics of arts engagement, allowing cultural organisations to better influence engagement behaviour through the use of the most comprehensive audience profiling available and a fresh approach to an audience’s participation journey. Developed from collaborations with psychologists, sociologists, arts professionals and over three thousand audience interactions, Sandbox is genuinely becoming a game changer for the wider cultural sector, and is only available via Disconnected Bodies.

Moving beyond dead-end data.

It’s a dangerous, ineffective and impersonal approach to be developing cultural experiences based upon census-style data and not recognising audiences as individuals. We cannot, after all, influence an individual’s socio-demographic characteristics.

Grouping audiences solely through demographic data is not only extremely presumptuous of their psychographics but also boarders on prejudice and discrimination.

Allowing the future of the arts to be shaped through such a cold, analytical approach fills us with dread.

Data-only based research leads to limited pictures of stereotypes and habitual behaviours.

Currently available guidance over simplifies the process an individual goes through in deciding to participate in the arts. Failing to take into account that the process involves more than one decision and that different factors determine the outcomes of each decision.

We Dive Deeper

Here’s 25% of the contents of our Sandbox – with 112 frameworks, models and engagement flowcharts available in total. (We’ve kept the best to ourselves. Naughty people in the past have tried passing our approach off as theirs…. tut!)

For the full list and how the Sandbox can be customised for your audience work, please arrange a free call where we’ll be happy to talk you through what the Sandbox has to offer.

  • Baseline Psychology
Thinking Preference and Process Motivations Motivation Direction
  • Cultural Baseline
Visible Culture Invisible Culture Ethnocentricity Intercultural Competence Psychological Foundations of a Culture Stigma and Group Inequality
  • Barriers
Practical, technical, cultural, situational, personal, attitudinal and perceptual.
  • Decision Making
Speed Planning Style Influence Preference Stimuli
  • Artistic Exchange
Engagement Pathway Engagement Direction Entry Point Gamification Importance of Modelling Psychology of Meaning Small Group Psychology
  • Post-Engagement
  • Selective Remembering Misremembering

How to use Sandbox

More than abstract ideas, Sandbox has several practical uses depending upon the intended outcome.
Like a child’s sandbox, the Engagement Journey should be seen as the box (a structure), with frameworks and models being the sand and toys inside, to be moulded and played with.

Each of the 112 frameworks and models have multiple uses depending on the stage of the Engagement Journey being explored.

Find out more at We continue to offer free support.