With 12 years' experience specialising in the engagement and development of arts audiences I collaborate with clients to widen reach, create impact and gain audience recognition. My expertise can support the growth of current and new potential audiences, anticipating their preferences and barriers to participation.
My passion lies in working with niche and innovative people and projects to develop more relevant audience engagement strategies and in turn enabling more people to choose, create and take part in brilliant arts experiences.
www.pablocolella.co.uk
Accredited arts audience research -
Arts Audiences: Establishing Opportunities for Engagement
An Experimental Investigation of how Digital Engagement Can Deepen and Democratize Artistic Exchange with Audiences
Audience Development: A Focus on Widening Participation
Projects
- Sandbox - Audience Engagement & Psychology ToolkitSandbox is our set of industry-leading models and frameworks designed to provide a complete understanding of arts audience psychology and engagement. Sandbox’s value lies in the ability to simplify the complex dynamics of arts engagement, allowing cultural organisations to better influence engagement behaviour through the use of the most comprehensive audience profiling available and a fresh approach to an audience’s participation journey. Developed from collaborations with psychologists, soc
- Free Audience Engagement WorkshopsFor staff of cultural organisations. Build knowledge of effective arts audience engagement planning and strategies, develop understanding of how to better connect with audiences and build a more relevant cultural experience for them. Focused on increasing access for underrepresented and traditionally unengaged arts audiences. Although conducted free of charge, a voluntary donation of £150 for a two-hour workshop is welcomed. Please email office@audience-insights.org for more information.
- Reaching Audiences Online. Artquest Webinar featuring Pablo Colella.With ongoing COVID-19 lockdowns restricting access to galleries, many artists’ exhibitions and projects have been postponed or cancelled. The long-term impact on galleries remains to be seen, and lockdowns may lead to fewer galleries in the short to medium term. With fewer prospects to show artworks in real life and increasing numbers of artists competing for digital audiences, reaching people online to see and buy art has become more important than ever. Drawing on their experiences of Fallin
- Re:Create with Wandsworth Council and Creative UnitedRe:Create 2021 business support programme helped 50 artists, makers, and creative businesses in Wandsworth to be bold in their business plans by providing tailored, one-to-one audience/marketing support and networking events. Re:Create 2021 was a programme designed by Creative United, and delivered in partnership with Wandsworth Council and Hive Collective. It provided free, specialist 1:1 audience engagement/marketing support for 50 artists, makers and creative businesses in the borough, plus
- BIMM Institute with Creative United (Greenhouse Enterprise Programme)The Greenhouse Enterprise Programme is a brand-new business support programme delivered in partnership with BIMM Institute, designed to provide training, coaching, and funding for entrepreneurial projects within the music industry by students from underrepresented groups. Launched in June 2021, the BIMM Institute invites 20 enterprising students and alumni who have fantastic business ideas to enrol on a programme of development that will help them realise their business potential. The programme
+ View all
Work history
Digital Outreach WorkerCreative Dance London
London, United KingdomPart Time
AdvisorCreative United
London, United KingdomFreelance
Advising on marketing and audience engagement.
+ Show more
Skills
- Audience Analysis
- Audience Development
- Audience Engagement
- Audience Research
- Audience Insights
- Audience Targeting
- Marketing Consulting
- Digital Marketing
- Social Media Management
- Social Media Marketing
Education
M
M
Art & Activity: Interactive Strategies for Engaging with Art.MoMa
- New York, United States
M
M
Fashion as DesignMoMa
- New York, United States
+ Show more