Sanlam Sun Met 2019: Discover your Africa

Every year, Sanlam hosts a VIP marquee at the Sun Met horse racing event. For the 2019 event, we were asked to reimagine the theme, African Luxury: Precious Metals, and incorporate Sanlam’s wealth creation philosophy. As part of their 100th birthday celebration in 2018, Sanlam’s focus has been to recognise and celebrate the untapped potential of Africa. We wanted VIP guests to explore this philosophy by designing an invitation and marquee space that accentuated the endless potential and beauty of the continent. We brought the theme to life by inviting guests to “Discover your Africa”. The African landscape, where open spaces meet endless opportunity, inspired us to create a layered topographic invitation, laser-cut to resemble the gentle contours of the continent. Rich with raw materials, Africa is a continent full of potential, and we used copper foiling and metallic paper to reflect this. Bound with intricate gold thread, each layer of the invitation became a new discovery with information of the event on every page.