Client: Scania
Agency: SapientNitro
Deliverable: Multi-platform digital experience
My work: Creative copywriting | Voice and tone development | Experience journey development
In May 2016 we launched a new multi-platform digital experience for Scania. The new copy has a fresh, friendly and premium feel to match the brand identity of this global top-of-the-range automotive brand. Created within the Experience Design Studio.
Project Tags
Companies
Publicis Sapient
- Design