Saracens Rugby – Re-brand & marketing collateral

One of Europe’s top rugby clubs, Saracens sought to capitalise on its move to a brand new home by ramping-up marketing activities and strengthening their visual brand. Allianz Park, their purpose built stadium and headquarters enabled the club to unlock new event and hospitality opportunities off the pitch but this would demand a distinctive new visual brand identity to communicate the club’s passion and aspirations more effectively. Supporting graphic devices were created – the turf and leaf devices – to reflect the club’s unique parkland home.