Sarah Grundy — Helping a make-up artist raise a few eyebrows

Sarah Grundy is a make-up artist who’s worked in film and TV for over 30 years. Magpie were challenged to create an identity that would get her noticed by a younger generation of directors and commissioning editors. We created a campaign-led identity that made the most of her ability to make the unbelievable believable. From bearded ladies to tattooed toddlers the identity works as a talking point for Sarah, with every element a memorable demonstration of her skill.