Savana - Coffee stain

Ok, ok, a silly play with words there, well that was the trend - but still quite proud of the strategy behind the campaign. The companies did not employ strategic thinkers yet so all the strategy was the job of the team together with their client service people. This tv com and JUICE STAIN one were the two first stories in a long series of Savana painter tales (still going on). Art director - Emil Comsa (Ogilvy & Mather, spring 2006)