Laura Nedelschi
Available

Laura Nedelschi

Senior Copywriter & Creative DirectorBucharest, Romania
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Laura Nedelschi
Available

Laura Nedelschi

Senior Copywriter & Creative DirectorBucharest, Romania
About me
I've been sitting on a chair somewhere in an Bucharest agency for just a bit over 20 years. I used these chairs to truly learn how to listen before I speak and to steal. This type of work relies on models to watch and learn from. Along this time, I figured out the corners and turns of branding & communication architecture, and the subtleties of integration (my fav!). I've spent more than 13 years in creative management positions (meaning bigger chairs, but not necessarily more comfortable) for both international and local agencies. All this management grind revealed to me a lot of insights needed for finding, defining and shaping my life purpose: being a teacher and a mentor and a changer when it comes to creative industries. I might know a lot of things but hey! After all these years, I still ask "WHY" quite a few times a day. Got my arms opened for pro-bono work too! 
Projects
  • Savana - Coffee stain
    Savana - Coffee stainOk, ok, a silly play with words there, well that was the trend - but still quite proud of the strategy behind the campaign. The companies did not employ strategic thinkers yet so all the strategy was the job of the team together with their client service people. This tv com and JUICE STAIN one were the two first stories in a long series of Savana painter tales (still going on). Art director - Emil Comsa (Ogilvy & Mather, spring 2006)
  • Energy Holding Image Campaign
    Energy Holding Image Campaign
Projects credited in
  • Grolsch - Awake Music Experiment
    Grolsch - Awake Music ExperimentIn a world where we are more and more connected to technology, we have unfortunately become more disconnected from ourselves. Moreover, research shows that an average adult spends 4 hours per day in the company of his smartphone which has become a strong facilitator of day by day reality. OUR CHALLENGE: CREATE ENGAGEMENT AROUND A POINT OF VIEW Known as an experimental brand, Grolsch decided to show people how important is to re-connect with the beauty of their inner emotions by crafting a n
  • Pepsi - For those who know what they want
    Pepsi - For those who know what they wantCONTEXT: In 2019, Pepsi launched a global communication platform, For the love of it, to celebrate those who live life by their own rules and mute all self-doubt to follow their passions. To localize the platform, the brand launched limited edition cans with messages related to the local target’s passions, sourced from national-level research. CHALLENGE: Bring local relevance and depth to the messages on the cans, by tapping into a cultural insight and creating a manifesto of the Romanian free-s
Work history
    -
    -
    Creative director / copywriter / brand consultant-
    Bucharest, RomaniaFreelance
    K
    K
    Executive Creative DirectorKubis Interactive
     - Bucharest, RomaniaFull Time
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Skills
  • Copywriting
  • Concepting
  • Transcreation
  • Branding
Education
    C
    C
    Creative LeadershipCreative Leadership Program with the Berlin School of Creative Leadership
     - Berlin, Germany
    S
    S
    JournalismSuperior School of Journalism
     - Bucharest, Romania