The response is a solution to creating a physical that following personal ethical beliefs over professional ethical standards in design help one develop as a graphic designer. The response which is created advises the audience to make their own decisions, through showing the positive points of saying no to a client and therefore turning something, which comes across as a negative into a positive. Giving them the confidence to be able to do so, and also giving them the ability to be more passionate about their practice through designing for brief they are passionate about. Highlighting the fact that no designer should be made to complete work that they do not believe in and which would harm their own practice as well as their ethical stance.