SBS The World Game
The Home of Football
Timed with the mounting excitement generated around the upcoming 2018 World Cup and acutely aware of its loyal and passionate football viewing fan base, SBS was looking to elevate The World Game brand to a true digital first positioning.
The new identity, inspired by the football’s keystone shape, represents The World Game as the
‘home’ of football and the most culturally diverse and inclusive sport on the planet.
The pentagon also doubles to represent a ‘home’, a message that is neatly reinforced through the stacked brand lettering.
PromaxBDA ANZ 2017:
Gold – Best Branding
Silver – Best Logo Design