SBS The World Game

The Home of Football The challenge: Timed with the mounting excitement generated around the upcoming 2018 World Cup and acutely aware of its loyal and passionate football viewing fan base, SBS was looking to elevate The World Game brand to a true digital first positioning. The solution: The new identity, inspired by the football’s keystone shape, represents The World Game as the ‘home’ of football and the most culturally diverse and inclusive sport on the planet. The pentagon also doubles to represent a ‘home’, a message that is neatly reinforced through the stacked brand lettering. Awards PromaxBDA ANZ 2017: Gold – Best Branding Silver – Best Logo Design