Andy Lawrence-Levy

Andy Lawrence-Levy

Senior Brand Designer at Google [via ASG}London, United Kingdom
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Andy Lawrence-Levy

Andy Lawrence-Levy

Senior Brand Designer at Google [via ASG}London, United Kingdom
About me
I’m an ideas-driven graphic designer specialising in branding [visual identity / naming / brand architecture] with added skills in motion design. I've had experience in some of the world’s top branding agencies and broadcasters in London and Sydney. I thrive when designing visual identities from start-to-end, using a motion-led approach when developing a brand's identity toolkit. I ensure that not only do the logo, typography, graphic devices and all other assets reflect and strengthen the brand's positioning and personality but that they move with meaning.
Projects
  • SBS The World Game
    SBS The World GameThe Home of Football The challenge: Timed with the mounting excitement generated around the upcoming 2018 World Cup and acutely aware of its loyal and passionate football viewing fan base, SBS was looking to elevate The World Game brand to a true digital first positioning. The solution: The new identity, inspired by the football’s keystone shape, represents The World Game as the ‘home’ of football and the most culturally diverse and inclusive sport on the planet. The pentagon also doubles
Work history
    Google logo
    Google logo
    Senior Brand Designer, via ASGGoogle
    New York, United States
    Brand Systems Design for Google
    Moving Brands logo
    Moving Brands logo
    Senior Brand DesignerMoving Brands
     - New York, United StatesFreelance
    Working with both New York and London design studios. Designing brand identities for tech companies, from start-to-end, using a motion-led approach when developing the brand identity toolkit.
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Skills
  • TV
  • Branding
  • Branding Visual Identity
  • Brand Agency
  • Brand Design
  • Motion Design
  • Brand Architectue
  • Brand Concept
  • Brand Consultancy
Education
    N
    N
    BA(Hons) Graphic DesignNottingham Trent University
     - Nottingham, United Kingdom
Awards
    T
    T
    HealiusTransform magazine
    Bronze –Best brand architecture solution
    T
    T
    NEXTransform magazine
    Gold – Best brand architecture solution • Silver – Best financial services visual identity • Bronze – Best brand implementation project
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