The branding needed to appeal to such a wide audience, ranging from the age you begin school, through to the potential age of staff and parents. The idea was to create branding that could be fun and practical. In order to achieve this, I made use of shapes and colours to please a younger audience, but added a few graphic elements and techniques in order to make it stand out to adults too. the overprint effect used, created a lot of interest with shape and letter forms, allowing them to become an individual piece of work in itself, and allowing more stripped back, slick branding for letters/brochures etc.